This is another quick Don Meyer thought that I love. Many times when you look at a house you can tell if a person rents or owns it by the way the house and yard are taken care of. Owners care far more about the house than renters do on average because they have a stake in it. The same idea is true with your players and their view of the program/team you run.
If your players are "renting" their spot in the program/team they are not going to care enough about it to take care of the program. In the end all they care about is using the program. They are just there taking up space and in turn hurting the program. You need the "owners" the guys who buy into the program, have a stake it in, and care enough to want to better it. You need guys who are always representing your program well. Working with younger players, doing well in class, behaving classy on and off the court, being a positive community role model, and just going out of their way to help the program any way they can. The more owners and less renters you can get in your program, the better your program is going to be.
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